Effective Date: 01/01/2020
Last Updated: 09/29/2025

This Privacy Policy describes how FC Comfort (also doing business as First Choice Plumbing, Heating & Air Conditioning, “we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you access or use the website fccomfort.com (the “Site”) or when you engage with us for our services.

By using our Site or otherwise providing us information, you agree to the terms of this Privacy Policy. If you do not agree, do not use the Site or provide personal data.

1. Who We Are / Business Overview

Business name and address (headquarters):
First Choice Plumbing, Heating & Air Conditioning
120 Liberty Street, Unit C
Metuchen, NJ 08840
Phone: (848) 200-7600
fccomfort.com

Services: We provide residential and commercial HVAC, plumbing, heating, cooling, electrical, and indoor air quality services across central New Jersey and surrounding areas.

Licenses and credentials: We hold licenses such as Home Improvement Lic #13VH05669200, Master HVAC Lic #19HC00066100, Master Plumbing Lic #36BI100956100, and we are accredited by BBB, and partners with manufacturers like Rheem and Mitsubishi.

Because we provide in-home and on-site services, we may collect certain personal and location data (for scheduling, billing, service performance, etc.).

2. Types of Information We Collect

We collect both personal information and non-personal (or technical) information, as detailed below.

2.1 Personal Information (Personally Identifiable Information)

This is information that can directly or indirectly identify you (or link to you). We collect this:

• Name
• Mailing address, service address (if different)
• Phone number
• Email address
• Payment and billing information (e.g. credit card, bank account, or other payment method)
• Account credentials (if you set up an account)
• Communications you send us (e.g. messages, inquiries, feedback)
• Records of services requested, service history, and job location
• Any optional data you choose to share (preferences, additional contact info, etc.)

2.2 Non-Personal / Technical / Usage Data

We may also automatically collect or log:

• IP address
• Browser type and version
• Device type, operating system
• Pages visited, time spent, click paths, referring site
• Date/time stamps of access
• Cookies or similar tracking technologies
• Analytics data (e.g. via Google Analytics or similar)
• Location information (approximate) based on IP or geolocation services if enabled (for dispatching service)

3. How We Use Your Information

We use your collected information for various purposes, including:

We will only use your personal information for the purposes for which it was collected (or reasonably related) unless we obtain your consent for other uses.

4. Legal Basis for Processing (If Applicable)

To the extent required by applicable laws (e.g. for users in jurisdictions with data protection laws):

• Contract / performance of services: We process personal information to fulfill our contractual obligations in providing services to you.
• Consent: For marketing communications, cookies or tracking beyond essential ones, or other optional features, we ask for your consent.
• Legitimate interests: We may process data for business administration, fraud prevention, site improvement, as long as it doesn’t override your rights.
• Legal obligations: When required by law or regulations, we process or disclose certain personal data.

5. Sharing & Disclosure of Your Information

We do not sell your personal information to third parties. We do not sell your personal information to third parties for marketing/promotional purposes. However, we may share or disclose your information in the following circumstances:

• Service providers / contractors: We may share with third parties who help us operate the Site or perform services (e.g. payment processors, cloud services, scheduling software, email marketing platforms).
• Affiliated or subsidiary companies (if any): For internal use consistent with this policy.
• Legal requests / compliance: If required by law, court order, subpoena, or to protect our rights, property, or safety or of third parties.
• Business transfers: In connection with a merger, acquisition, sale of assets, bankruptcy, or similar transaction, your data may be transferred (with protections).
• Aggregate or anonymized data: We may share or publish aggregated or de-identified data that does not identify you.

When we share with third parties, we require them to maintain confidentiality and not use personal data for purposes beyond what we authorize.

6. Cookies, Tracking & Third-Party Tools

6.1 Cookies and Similar Technologies

We and our service providers may use cookies, web beacons, pixel tags, local storage, and similar technologies to:

• Remember your preferences
• Recognize returning users
• Analyze how users interact with our site
• Measure effectiveness of content, campaigns, ads
• Facilitate session management

You may control cookies through your browser settings (e.g. blocking or deleting cookies). Doing so may affect some functionality of the Site.

6.2 Third-Party Analytics & Advertising Tools

We do not sell your personal information to third parties for marketing/promotional purposes. However, we may share or disclose your information in the following circumstances.

We may integrate with third-party tools such as Google Analytics, Facebook Pixel, or similar services to track usage, conversion, and marketing performance. Those third parties may collect information as permitted under their privacy policies.

We may also use third-party advertising networks; users may see advertisements based on interest-based targeting (if consented). You can opt-out of interest-based ads through available mechanisms (e.g., opt-out tools by ad networks, browser settings).

7. Data Security & Protection

We use reasonable administrative, technical, and organizational safeguards to protect your personal data from unauthorized access, alteration, disclosure, or destruction. These include:

• Encryption (SSL/TLS) in transit
• Secure servers and access controls
• Regular security audits, monitoring, and updates
• Internal policies limiting staff access to personal data

Despite these measures, no security system is perfect—so while we work hard to protect your data, we cannot guarantee absolute security.

8. Data Retention

We retain personal data for as long as necessary to fulfill the purposes outlined (service delivery, billing, dispute resolution, legal compliance). After that, we will either anonymize or securely delete the data.

For example:

• Service records and billing info: typically kept for several years (depending on local laws)
• Marketing data: kept until you withdraw consent or opt-out
• Log and analytics data: retained in aggregated or partial form for analytics for a period (e.g. 1–3 years, depending on policy)

9. Your Rights & Choices

Depending on where you are located (e.g. under US laws, state privacy laws, or international laws), you may have rights concerning your personal information. These may include:

• Access / obtain a copy of data we hold about you
• Correction of inaccurate or incomplete data
• Deletion / erasure of data (subject to legal or operational constraints)
• Restriction or objection to certain processing (e.g. marketing, profiling)
• Withdraw consent (for processing based on consent)
• Data portability (to the extent required by law)
• Opt-out of marketing or promotional communications

To exercise any of these rights, please contact us using the contact details below. We may require verification of your identity before processing requests.

10. Children’s Privacy

Our Site and services are not directed to children under the age of 13 (or higher where required). We do not knowingly collect personal information from children without parental consent. If we learn that we collected such information, we will take steps to delete it.

11. International Transfers

If you are located outside the U.S., your personal data may be transferred to, stored, and processed in the U.S. or other jurisdictions. We will ensure appropriate safeguards (e.g. contractual clauses, security measures) to protect your data rights.

12. Links to Other Websites

Our Site may contain links to external websites or resources (e.g. third-party tools, social media). This Privacy Policy does not apply to those third-party sites. We encourage you to review their privacy policies. We are not responsible for their content or practices.

13. Updates to This Privacy Policy

We may update this Privacy Policy periodically (e.g. to reflect changes in law, business practices, or third-party services). When we do, we will revise the “Last Updated” date and may notify users by email or via notices on the Site. Continued use after changes constitutes acceptance of the updated policy.

14. Contact Us

15. Opt-Out Instructions

You have the right to opt out of certain uses of your personal information, including marketing communications and interest-based advertising. To exercise these choices, you may:

• Email Marketing: Click the “unsubscribe” link included in any promotional email we send, or email us directly at info@fccomfort.com with “Unsubscribe” in the subject line.
• SMS / Text Messaging: Reply “STOP” to any message you receive, or contact us at the email above to request removal from text campaigns.
• Direct Mail / Phone: Contact us at info@fccomfort.com or call (848) 200-7600 to request that we no longer send physical mailers or make marketing calls.
• Cookies & Online Tracking: Adjust your browser settings to block or delete cookies, or use industry opt-out tools such as the Network Advertising Initiative or YourAdChoices.

Even if you opt out of receiving marketing communications, we may still contact you with important transactional or service-related information regarding your existing services with us.